Today's visual identity is outdated and needs a boost. We create a simple concept for Sanitetskvinnenne in digital channels and give it a more modern expression that fits better with the organization you want to be in the future.
For the redesign of sanitetskvinnenne.no we included the following:
- Redesign of front page, menu and templates for article page, transport page, news, campaign page and search results.
- Update of visual identity based on today's expression.
- Design new modules and functions.
- Document the work in a simple style guide.
- Testing and assistance in connection with development and implementation.
- Implementation of new content structure on the page.
- Content strategy with objectives for the website.
- Defined style and tone.
- New content designed for the core pages.
- New forms for member, gift and becoming a volunteer.
- Set up measurement and reporting in the tool Piwik pro.
​
We have documented how the content should be designed to achieve the goals for the website and how we should formulate ourselves to be perceived the way we want. How their identity will be taken out, which images and illustrations will be used is also important to document during the work.
- Testing and assistance
During the collaboration with Ramsalt, we have learned that time is needed for follow-up of tasks and testing of functions before publication. We set aside time to be able to assist with this, also this time. We will also test sketches for new pages and modules with selected testers.
Agency Netlife
Delivery UX/UI design
Year 2023
Position UX designer
​
It had become clear that the visual expression and design of sanitetskvinnene.no needed a boost. The visual are limited and the expression does not connect with the direction and the promise that Sanitetskvinnene are about to take
Their wish is to be perceived as an engaging, clear, inclusive organization that keeps up with the times. Therefor the visual expression also needs to signal this.
In addition, Sanitetskvinnene want more modules and functions that make content work easier and better.